1. The virtual card allows saving up the small amounts and use it for online betting.
2. Using regular bank account / card details may not be safe.
3. In case of a shared bank account, this allows for the privacy of your betting activity.
2. Using regular bank account / card details may not be safe.
3. In case of a shared bank account, this allows for the privacy of your betting activity.
Why not using regular debit/credit card ?
Online sports betting is very popular in the United States. Our client wanted to develop an application that would enbable users indirectly to participate in such activity. Whenever the users makes a card payment, the app rounds up the amount and the differnece in the amounts is transfered to the virtual card provided by the app. The app integrates with the popular betting sites and the user can deposit funds on their betting account using the virtual card.
About
The task at hand
We were tasked with the development of the app design, high-fidelity (hi-fi) prototype to test the idea with the users and the creation of the responsive landing page.
What we did
We developed mockup design and an interactive prototype. The design was realised using basic user scenarios to minimise errors during the dvelopment stage, as these are much more expensive to ractify.
High-Fidelity Prototype Testing
The video below demonstrates the first version of the user flow. Hi-fi prototype testing is used prior to the commencement of the development of an app to test user scenarios and the app interface. This minimises the cost and duration of the development stage.
The registration scenario had a few steps and required the user to link their bank account to the app. The prototype testing with the end users demonstrated that the registration process was too long, and they were not willing to provide their bank details to a an unfamiliar app. This meant that the user acquisition rate would have been affected dramatically.
Based on the feedback from the users, we changed the user flow by postponing the registration to the point when the users are given access to the virtual card within the app. We also amended the user interface accordingly. This received a positive feedback during the consecutive tests. Once we had the confirmation from the users that they would complete registration, we commenced development of the app.
The registration scenario had a few steps and required the user to link their bank account to the app. The prototype testing with the end users demonstrated that the registration process was too long, and they were not willing to provide their bank details to a an unfamiliar app. This meant that the user acquisition rate would have been affected dramatically.
Based on the feedback from the users, we changed the user flow by postponing the registration to the point when the users are given access to the virtual card within the app. We also amended the user interface accordingly. This received a positive feedback during the consecutive tests. Once we had the confirmation from the users that they would complete registration, we commenced development of the app.
Let’s work together!
